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Sofas warm neutral and comfortable and cheery Feelings are the backbone of Sunday furniture. A quick glance at her professionally processed Instagram page instantly looks like a cozy weekend morning without an oat milk latte.
“People want to go back to the slower movement of life,” says co-founder Barbora Samyan of the Vancouver-based company, which began operations in November 2019.
With that in mind, he says, “We had a very strong vision… and we were very careful about what went into our group.”
Since its launch, Consumer Beeline has developed a great deal of entertaining IG value sofas, which is perhaps their hallmark. When searching a website, it’s easy to see why timeless suggestions work so quickly.
“The first year we had attraction,” Smian says, noting that movie night—a dreamy benchmark clip—was among the best-selling films.
While the large furniture companies offer an extensive catalog, Sundays are designed in part to remove the frustration of home shopping. Organization was key to DNA tag and allowed the pieces to be collected effortlessly and thoughtfully.
“It was structured to make the experience less stressful, but to combine it with good design at an affordable price,” she told The Daily Hive in a phone interview.
“Pieces that match one another, similar to the idea of clothes – less and better things – and items that stand the test of time.”
Many millennials would probably agree that buying furniture is not only expensive, but also expensive burdenedIt’s something Samia has experienced, even though her husband’s family is in the home appliance industry.
“my husband [spoke] To a friend in Vancouver who was involved in interior design, about some of the challenges and pains I faced when buying furniture,” he recalls. At that time, the couple moved from New York to Vancouver to start a family.
With the expansion of DTC patterns, Samieian saw a growing opportunity. “[Our co-founders] I started the meeting on Sunday morning,” explains (hence the name of the company).” We all had a different job [but] We wrote a business plan for napkins, hired a branded agency, and from there things started happening. “
Her next job was serendipitously running Field & Social, a restaurant that serves up Vancouver’s staple salads. A mother of four, she was inspired to start her first business after living in New York and realizing that her hometown lacked a salad store where healthy (and delicious) food, beautiful design, and community mingled.
“There are a million such stores in the United States,” explains one furniture expert. “He was inspired by living in New York and eating a lot there. We didn’t have children at the time.”
Both companies are the culmination of Samian’s rich past experience that goes back to her childhood: at the age of twelve, the businesswoman immigrated to Vancouver from Slovakia and quickly adapted to the Canadian high school system.
After earning a degree in International Relations from the University of British Columbia in 2005, she pursued her master’s degree in Cambridge, UK – then moved to the Big Apple to “work dreams” with the United Nations.
He thinks, “When the opportunity for the UN came up, it was a dream job for my 20-year-old self.” “But I knew it wasn’t going to be forever. It is a very large bureaucratic organization, and deep down I am a creative entrepreneur.” She adds that all of her previous “little jobs” have played a role, such as working at Baby Gap and as a ski instructor.
“Learning about services and retail – at the time, I didn’t realize some of these lessons would have served me well 15 years later.”
On a second business trip, Samiyan and her team sought to develop on Sunday, in part due to self-financing. In 2019, the company started with several living room pieces and then expanded into the dining room and bedroom categories.
“We are excited and slow in terms of growth…the furniture industry is expensive in terms of warehousing. I think that means we haven’t grown as fast as a venture capital firm.”
“We will take the time to use the knowledge of our other founders,” he explains. “I am not from the furniture industry, but my passion is to build a brand, community and culture. I am very excited about it.”
The four founders are also parents of young children, which has inspired some suggestions for Sunday. “Simplicity, practicality and multifunctionality are some of these things” [For example]”Our dining tables have rounded edges,” explains Samiyan. Another bestseller chair, a field bench, was used as an end table in the children’s room.
Although the company primarily focuses on e-commerce, on Sunday, it recently took things off the Internet to show, which seemed to be a “coincidence”. Field & Social was ready to begin construction in Yaletown when the outbreak began, but the quick-thinking Samieian decided to reallocate space for the initial bumper.
The Field and Social location in Yaletown finally opened in December 2020, and as a result the Sunday pop-up has moved to the Fairview area. The retail space is currently open at 1515 W 6th Avenue, near Beaucoup Bakery and adjacent to the Melanie Auld Jewelry Store.
“Buying a sofa online can be intimidating when you haven’t touched or felt it before, especially from a new company,” she explains. The popup has so far been “just right” on Sunday.
“It’s as if we were among friends – [in an area] Our customers are going there somehow.”
After seeing an East Coast attraction, the company briefly moved the pop-up trial to Toronto so that it would be closed again, but plans to reopen if possible.
Sunday also kicked off his first-ever collaboration with artist Scott Swim in May 2021. A Vancouver-based illustrator and graphic artist designed a series of rugs for the brand, including a blue and white checkered rug. All items are handwoven in India.
“The cooperation aspect is what makes my heart beat. I really love community and cooperation,” Samyan says of the “global perspective” she brought from her previous experience at the United Nations. Sunday fans can expect future co-ops, and Demigel Samijan noted “more is in the plan.”
The brand plans to focus on the Canadian market in North America over the next six months, but also on other cities in the south.
“Los Angeles and Seattle are definitely on the radar,” he says. “We are very excited about what the future will bring.”
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