Introducing technologies and activities that create new values and fill the world with emotions
Sony’s goal at CES 2022 in Las Vegas, Nevada is to fill the world with passion through the power of creativity and technology. Therefore, based on the company’s “closer people” approach, Sony strives to create new values that inspire human emotions by getting closer to creators and users.
Kenichiro Yoshida, Chairman and CEO of Sony Group Corporation, spoke at a Sony press conference on January 4 ahead of the exhibition’s public opening. He said in his speech: “We have reaffirmed the importance of our purpose over the past two challenging years. We want to enable people to better connect with those who have the same interests and thus form stronger bonds within their communities.” Then he referred to Sony’s collaboration with creators such as Adele’s new album “30”, and introduced technologies and initiatives such as “Virtual Production”, which removes restrictions on video production, as well as Sony’s professional drone “Airpeak”, which supports creativity, and the latest phone Intelligent “Xperia” PRO-I “.
Tom Rothman, Chairman and CEO of Sony Pictures Entertainment Motion Picture Group, spoke about PlayStation Productions. In collaboration with Sony Pictures and Sony Interactive Entertainment, it produces movies and TV shows based on PlayStation’s intellectual property. Tom Holland, who plays in the movie adaptation of PlayStation Productions’ Uncharted, and Neil Druckmann, co-head of Naughty Dog game development studio, went on to discuss the importance of the collaboration.
Then, Jim Ryan introduced the new generation of “PlayStation VR2” virtual reality system and new “PlayStation VR2 Sense consoles”, which will let you experience an unprecedented experience and immersive feeling in the game world. It also unveiled the latest title in the worldwide hit series, Horizon Call of the Mountain, as the exclusive title for PlayStation VR 2.
Kenichiro Yoshida has taken the word again and introduced tracking technology from Hawk-eye Innovations (Sony Group), as well as partnering with Manchester City Football Club to bring a new generation of fan community into the virtual space.
Yoshida concluded his presentation with information on the progress and future direction of the VISION-S initiative, which aims to contribute to the development of mobility. “Sony is well positioned as a ‘creative entertainment company’ to redefine mobility,” he said, and announced that Sony will establish Sony Mobility, Inc. in the spring of 2022 to enter the electric vehicle market.
Main Products and Technologies Shown
Under the motto “Co-creating the future of entertainment,” Sony is introducing a variety of technologies and initiatives at its booth in Las Vegas and on the Sony Square online platform that supports creators and reaches users.
The Las Vegas Pavilion will feature:
A prototype (VISION-S 01), which is being tested on public roads, and a new model, a prototype SUV (VISION-S 02) will be shown. More details can be found in the press release and on the special VISION-S page.
For the first time ever, the professional drone “Airpeak S1”, which was first launched in the United States and belongs to the smallest class that can be equipped with a full-format alpha mirror. It has a uniquely developed engine, propeller, control system and sensor technology, which allows it to have high maneuverability, dynamic and accurate flight.
PlayStation5 transports players to game worlds with unprecedented speed, visual fidelity and sensuality. The PS5 is equipped with an ultra-fast Solid State Drive (SSD), built-in I/O, Tempest 3D AudioTech, and DualSense wireless controller with the latest haptic technology and adaptive triggers. The exhibition will also feature a selection of all five color variants of the galaxy-inspired controller covers and a DualSense wireless controller.
Before entering the exhibition, a large crystal LED screen has been installed, which presents, for example, content related to “virtual production” or “sports innovation”.
“Virtual Production” – a film technology that stimulates the creativity of creators
Virtual production frees creators from various shooting constraints, such as location, weather, and time, by offering a production environment that integrates a background image with the object in real time. A combination of Crystal LED technology displaying a high-resolution, high-contrast background image, rich color reproduction and a “VENICE” HD film camera that stimulates creativity and promotes freedom of expression.
“The Future of Sports Entertainment” – Hawkeye’s Innovation Tracking System and Virtual Audience Participation
Hawk-Eye Innovations, a subsidiary of the Sony group, delivers innovations designed for global sports, such as sports referee technologies and improved sports broadcasting. Their most recent success is the introduction of new systems for tracking body movement and data visualization. These systems allow you to instantly and accurately track athletes’ movements and objects from live match records, collect kinetic system data, and virtually reconstruct live events.
Sony is set to test the new concept in collaboration with Manchester City Football Club, which will create a global online community of next-generation fans that will connect reality with the virtual world. The concept will use Sony’s image analysis and imaging technology, as well as Hawk-Eye tracking systems. The goal is to explore creating new forms of entertainment that will appeal to sports fans around the world.
- Efforts to Create Space Inspiration Experiences: “STARSPHERE”
In collaboration with the University of Tokyo and JAXA, Sony supports the STARSPHERE project, which aims to create an experience inspired by space. For the first time, Sony will present a model of the nano-satellite equipped with a Sony camera, which is scheduled to be launched in fiscal year 2022. Using the capture simulator, users can capture the Earth and stars as they wish to capture them with the camera. STARSPHERE aims to create new values and inspiring experiences by opening people’s perspectives of the universe and encouraging collaborations with various creators and partners.
The Sony Square online platform offers:
In addition to video broadcasts of press conferences and exhibitions in Las Vegas, Sony will present videos with individual sub-theme technologies and initiatives Empowering Creators, Expanding Fan Communities and Envision and Better Planet. You can also watch videos introducing new 8K/4K BRAVIA products and live 360 Reality Audio shows.
- BRAVIA XR TV range with innovative XR Backlight Master Drive technology for new Mini LED models
The BRAVIA XR TV range is completed by a new Mini LED product line. Thanks to Sony’s unique Cognitive Processor XR signal processing technology, the XR Backlight Master Drive technology controls the precise backlighting of the Mini LED and delivers stunning brightness and deep blacks anywhere on the big screen. The new BRAVIA XR TV series delivers immersive gaming and gaming experiences by creating a blend of detailed picture and 3D sound.
- 360 Reality Audio Live Streaming with Spatial Audio Technology
Live 360 Reality Audio will be presented by REZZ artist “LIVE From Miami in 360 Reality Audio”, using 360 Reality Audio, which combines the field of spatial sound and image, will give viewers the feeling of being in place and drawing them to the right in the story.
 360 Reality Audio video streams can be played using headphones. It does not support speaker playback or custom audio experience.
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