Cornwall’s fishing industry is considering changing the names of some of its most common catches to reduce their appeal to consumers in the post-Brexit UK.
Previously, about 95% of mackerel and 85% of spider crabs caught off the coast of Cornish were exported to Spain.
But it has become more difficult due to the extra letters and border checks required under the Brexit rules.
So the industry focuses on making their catches more appealing to the British palace.
The Cornish Fish Producers Association has announced on Twitter that it has launched a three-month scooping study aimed at bringing the Cornwall fishing industry to the British dinner table.
It said: “This is more than just a renaming: we are working with our members and supply chain to research, design and test new products for UK consumers.
“Why? Because tasty, stable and abundant fish species are trapped in our waters that are never eaten by UK consumers.
“There are a lot of reasons behind this: economic, social … some fish are not as beautiful as others. But we think these barriers can be overcome.
“There are a lot of factors to balance: ensuring the supply is environmentally sustainable and getting our fishermen a fair price point; understanding what is most appealing to consumers and understanding what is best for the organisms we see in terms of processes.”
Macrim fish and spider crab are two species reserved for potential production.
Paul Trebilcock, chief executive of the Cornish Fish Producers’ Association, told the Times: “There is something negative with McGregor – it’s a ‘serious’ meaning.”
There are two things against the spider crab: its geeky name and appearance, as Mr. Treblecock put it, is not as pretty as the brown crab, which is so common on the UK dining table.
So in the future, Macrime may be renamed Cornish Soul and spider crabs may be renamed Cornish King Crab.
The Cornish Fish Producers Association works with Chef James Strawbridge on recipes that can revive both fish and crab.
This is not the first time fish species have been renamed in an effort to attract consumers.
The boatytonic fish became the Chilean coast in the United States and Canada, while the orange rough – also known as the slimhead – became the deep sea perch.