September 23, 2021

Beyond Going Long

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Pokemon Return.  Rare collector cards from the new collection are available at BILLA - Trade & Business - Trade News

Pokemon Return. Rare collector cards from the new collection are available at BILLA – Trade & Business – Trade News

The BILLA supermarket chain set up a new loyalty program – Pokémon – at the start of the school year. It mainly focuses on families with children, in which the next generation grows up with “pocket monsters”. The loyalty program will run from September 2 to October 26.




02.09.2021 21:31

During the campaign, customers can get packs of trading cards depicting different types of Pokémon. The more such packs customers receive, the more Pokémon will celebrate its 25th anniversary this year. Each deck of cards also includes a code to connect to the online version of the “Pokémon Trade Card Game”, where players can trade cards or face each other in Pokémon battles.

billa, pr not use

“The goal of our new loyalty program is to satisfy customers – both those who grew up with Pokémon in the 90s and the younger generation, who learned about these monsters, for example, thanks to their parents. Through this innovative program, we want to strengthen relationships with our loyal customers, And at the same time inviting new customers to our stores. We believe that as many people as possible will collect rare cards from the new collection with us. We are happy to celebrate the anniversary of the Pokémon phenomenon in BILLA as well,” said Denisa Bernikova, Marketing Director of BILLA.

billa, pr not use

For every €10 of value for money, customers will get one sticker with the loyalty program logo, and the key to getting a pack of Pokémon cards at a discount is to collect ten stickers. With the stickers collected, customers can buy a pack of Pokémon cards at a discount of 60%, i.e. €1.99. Each pack contains ten collector cards. Packs with Pokémon cards can be purchased without collecting stickers, but for the full price of 4.99 euros. In order for people to conveniently collect their own collection of Pokémon from collectible cards, albums at discounted prices will also be available to all customers in BILLA Stores.

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BILLA will support its Pokémon loyalty program through radio footage, TV recordings, OOH formats, its own online media, social networking, outreach and public relations activities.

billa, pr not use

billa, pr not use