Former European Champion Track Cyclist and sports nutrition supremo, Tim Lawson is a pretty familiar name in the cycling industry. With over twenty years experience of working with athletes; from complete beginners to Olympic medallists and Pro Tour winners, there are few people as well positioned as he is to know what an athlete wants, and indeed needs.

And on this note, Tim is delighted to formally launch his brand new venture – the Secret Training STEALTH Nutrition range – www.secret-training.com.

The STEALTH range consists of advanced isotonic gels, super hydration energy drinks, caffeine and betaine gels, real fruit energy gels, protein gels and recovery powders, with a whole host of other products also in the pipeline. The immense level of detail and expertise that has gone into the development of the STEALTH range is clear throughout. Every ingredient has been carefully thought out, tried and tested; from the multiple transportable carbohydrates and avoidance of artificial sweeteners in the isotonic range, to the easy digestibility of the caffeine and betaine gel. And much of the development process has also been carried out with one of the best cycling teams in the world, Tinkoff Saxo, whose feedback has been instrumental in enabling the team to get the products to where they are today. Currently racing over in the Tour De France, the team are enjoying use of the full range, having used it to great effect in the Giro D’Italia back in May.

Tim is delighted with his new STEALTH range, and he says, ‘in a sports nutrition industry jam-packed full of brands promising the very best in taste and performance, we are bringing something innovative and new to the mix’.

Tim continues, “made for athletes, by athletes, we have developed a product range that both tastes good and works with your body, when you need it most’. Produced in our own drug free factory and under extensive drug screening, elite and amateur athletes alike can use our products with the utmost confidence’.

And the team have recently joined forces with cycling distributors Madison, who are set to help them increase their UK presence, and enable Tim to concentrate on the continued development of the product range. Tim finishes by saying, ‘we look forward to further developing the range with feedback from our customers and partner teams, and have lots of exciting developments still to come. Feedback about the STEALTH product range has been great so far, we are delighted with what we have achieved and know that we are onto something good.

Who’s ready for a bit of a ‘sports nutrition shake up’?’

The new STEALTH nutrition range is available to purchase on the Secret Training website as well as selected retailers. Follow the team on Facebook and Twitter to be the first to hear about all the latest news and promotions.