Orange continues the “Find It” connection concept. This time the main heroine He revives in his mind a grandfather’s dream, after which he discovers a dusty accordion. Even though she fell in love with a musical instrument, she still enjoyed success with it, although there is a long way to go.
However, Orange customers are already waiting for their rewards in the Orange Benefits Program. In addition, the operator responded to customer requests to clarify benefits offerings. Fixed-price Go holders will find all current benefits and discounts in one place, arranged, explained, and easily accessible in the My Orange customer area.
Orange based this novelty on the fact that customers often do not use the benefits simply because they do not know about it or simply cannot find their way around it. All customer benefits and benefits are newly divided into three clear categories within the My Orange customer area – Celebrations, Missions and Surprises. For each feature that Orange has prepared for its customers, the conditions for obtaining it will be precisely defined.
“The new approach is important to us not only in terms of improving the overall customer experience, but it also supports our long-term strategy in converged services, digitalization and social responsibility, as well as simplicity and transparency, which are the values we consider to be important.” said Martin Hiromkovic, Director of B2C Marketing and Branding at Orange Slovensko.
Campaign business card
Client: Orange Slovakia – Jana Danihelova, Katerina Muslerova
Advertising Agency: Elite/Mon lovers
Strategic Director: Peter Koren
creative director: Peter Michalka
Art Director: Kamel Karajak
Copywriter: Bianca Dengova, Simon Gal
account: Eva Bifna
Media Agency: Mediacom Bratislava
TV spot production: promotional products
Directed by: Martin Marček
The name of the song used: composed by Fatmusi
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