November 30, 2021

Beyond Going Long

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In a promotional video, Iceland distances itself from Zuckerberg

In a promotional video, Iceland distances itself from Zuckerberg

There is no descriptive version, Iceland is trying to convince it that it offers something better.

Rijkjavuk. Iceland posted a video as part of a marketing campaign to promote tourism called Inspired by Iceland. The CNBC server said the video’s creators were inspired by Mark Zuckerberg and his October announcement that Facebook’s name was changed to Meta.

Zuckerberg also announced the name change on the video, hailing the so-called metaversion, a virtual world as the successor to the mobile internet. According to Zuckerberg, the hallmark of transmutation is “the feeling of being there, as if you were there with other people.”

However, Icelandic tourism authorities believe they can offer something better. The new video features a Zuckerberg-like man – similar cuts, simple clothing and hand gestures – and introduces audiences to Islandverzum, a rich, augmented reality setting without ridiculous-looking headphones.

man says cameras. The video celebrates completely captivating experiences in Iceland, such as real rocks, real people and the sky that can be seen with your own eyes.

Print materials sent to journalists also continue to be parodied. They explain that the island version has been created over millions of years of development and that users can explore and guide their paths to different layers of captivating reality, just by visiting it.

Responses to the online video have been mostly positive. People agree with “Olympic-level trolling” and many have expressed interest in visiting the country.

This isn’t the first time Iceland has put up a joke to draw attention to the country. Other Icelandic-inspired videos use comedic elements to explain why you should never go to Iceland in jeans or high-heeled shoes. The video clip from 2017 titled The Hardest Karaoke Song in the World was viewed on youtube by nearly 14.5 million people.

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