October 22, 2021

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FIFA can be called differently.  The organization wants $1 billion from EA to use the brand alone

FIFA can be called differently. The organization wants $1 billion from EA to use the brand alone

Diary The New York Times I had a current problem between EA (Electronic Arts) and FIFA (International Football Association). EA Sports is paying a license for a long time so that their soccer games can be called FIFA.

However, the organization wants EA Sports to pay them double the amount, more than $1 billion every 4 years (the World Cup tournament). However, FIFA not only wants more money, but also more control over the games.

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EA wants to sell NFTs in FIFA games and create various tournaments, which in turn will make money for a video game company. FIFA is said to be raising money because its president, Gianni Infantino, wants to create a larger global club tournament and plans to get all the parties involved in the World Cup every 3 years (instead of the current four).

So the FIFA game series can be renamed, but it can still use player names and likenesses. A few days ago, she extended her contract with FIFPro, which licenses the use of millions of faces and names of players from all over the world.