September 18, 2021

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Comcast and ViacomCBS launch joint SkyShowtime in 20 European markets

Comcast and ViacomCBS launch joint SkyShowtime in 20 European markets

Comcast a ViacomCBS We announced the next phase of the joint flow project, which is expected to be launched in the global markets in the form of Sky ShowtimeIt is scheduled to be introduced in 20 European regions in 2022.

final date mentioned Last month That the entertainment masters discovered common opportunities in the international arena before planning a full merger. It was recently announced that ViacomCBS has partnered with the launch of Comcast-owned Sky. From Paramount + Streaming Platform In a number of European countries, including the United Kingdom, Italy and Germany.

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These regions do not overlap with SkyShowtime, which intends to implement the following platforms: Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia and Slovakia Slovenia, Spain and Sweden.

The platform will host more than 10,000 hours of content, including titles from Showtime, Nickelodeon and Basic Obrázky, Paramount + Originals, Sky Studios, Universal Pictures a Peacock.

The partnership is the same investment and joint control of ViacomCBS and Comcast. Pricing and full content will be revealed in the future. The plan must be subject to regulatory approval.

“With the launch of SkyShowtime, we are well positioned to use our global content creation tool to create an engaging streaming show, quickly and at scale, with smart strategic investments,” said Raffaele Anisino, President and CEO of ViacomCBS Networks International. Paramount+ With Sky in the UK, Italy and Germany, SkyShowtime represents a great opportunity to accelerate expansion in our market and build a leading position in SVOD in Europe. “

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“Our new SkyShowtime service brings together the best of the United States and Europe with iconic brands and world-class entertainment for millions of consumers in more than 20 new markets in Europe,” said Dana Strong, CEO of Sky Group. “Following Peacock’s arrival at Sky, this partnership provides an innovative approach to rapid international distribution and monetization of content across Europe. With the incredible programming power of NBCUniversal, Sky and ViacomCBS, and backed by Peacock platform technology, SkyShowtime will provide a truly impressive portfolio. .for the whole family and recognition The strong brand in these areas.”

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