November 28, 2021

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Chromebooks and tablets are also down due to chips

Chromebooks and tablets are also down due to chips

The listed facilities are down for the first time since the outbreak of the pandemic.

  • After months of growth, shipments of Chromebooks and tablets have plummeted.
  • Perhaps this is due to the saturation of the selected markets, but also because of the segments.
  • Acer, Lenovo, and Dell are among the Chromebook manufacturers. Between Apple, Samsung and Amazon devices.

The good times are also over (temporarily at least) for Chronebooks and tablets. Although these facilities have seen larger or smaller increases over the past five quarters, there has been a shift in the past three months.

How do States According to its results, 6.5 million analytics companies were delivered worldwide in the third quarter of this year. Chromebooks and about 42.3 million pieces of discs. In both cases, we recorded a strong year-on-year decline in deliveries of about a third, respectively. ten.

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However, IDC states that the decline was somewhat expected. Chromebooks and tablets have actually seen a boom in the pandemic, with many schoolchildren, students, and workers needing similar devices for remote learning, homework, or just entertainment.

So many governments, schools, and ordinary home consumers have invested heavily in purchasing Chromebooks/tablets (as well as laptops, for example). However, market demand has already become saturated somewhere.

On the other hand, these devices don’t have to say their last word, as analysts say there is room for growth in emerging markets, for example. However, sales in these areas, for example, for Chromebooks account for only 13 percent of total sales.

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The United States and Western Europe are still strategic markets. This is partly due to the fact that these devices require a direct internet connection and this is not available (or available in the required quality) everywhere.

Chips are also a problem

However, the current problems with the supply of components, respectively. Chips. This is especially true for tablets.

It may be worth noting that, for example, Apple, according to available information, even “sacrificed” its short-term shipments of iPads to provide components for (more profitable) iPhones.

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In general, tablets are not a part where manufacturers make “big money”. Alternatively, there are opportunities for gaming laptops, for example, which are gaining worldwide interest and providing manufacturers with a much higher profit rate. This is one of the reasons why they are among the first to be “sacrificed” in the absence of ingredients.

However, tablets cannot be consumed either. It can expand, for example, in the commercial sphere (digitalization of banks, hospitals or logistics). However, it probably also depends on when the chips are settling in.

Top 5 Chromebook Manufacturers for Q3 2021:

1. Lenovo

1,5

23.1%

1.7

18.0%

-10.0%

2. Acer group

1,4

20.8%

1,6

17.1%

-14.6%

3. Dell Technologies

1,2

18.0%

1,2

13.4%

-5.7%

4. HP Inc.

1,1

16.9%

3,2

35.0%

-66.1%

5. Samsung

0,6

8.9%

0,6

6.2%

0.2%

else

0,8

12.3%

0,9

10.2%

-15.4%

Inclusive

6,5

100.0%

9,2

100.0%

-29.8%

Preliminary results, delivery in ml. Bits, Source: IDC Worldwide Quarterly Personal Computing Device Tracker Chromebooks include laptops with Chrome OS

Top 5 tablet manufacturers for the third quarter of 2021:

1. apple

14,7

34.6%

14,0

30.0%

4.6%

2. Samsung

7,5

17.7%

8.4

18.0%

-11.1%

3. Amazon.com

4,7

11.1%

5,4

11.6%

-13,3%

4. Lenovo

4,3

10.1%

4,2

9,0%

2,1%

5. Huawei

2,3

5,4%

4,2

9,0%

-45.9%

else

8,9

21.1%

10,5

22.4%

-14.8%

Inclusive

42,3

100.0%

46.7

100.0%

-9.4%

5. Huawei (including Honor for 3Q20)

2,3

5,4%

4,9

10.4%

-53.1%

Preliminary results, delivery in ml. Bits, Source: IDC Worldwide Quarterly Personal Computing Device Tracker