OnePlus 8 Pro

OnePlus affordable smartphone brand ‘Nord’ arrived first in India

Chinese smartphone makers OnePlus reportedly rested months of speculation on Tuesday, saying its new product line in the affordable segment will be known as the OnePlus Nord, and the first device under the new line will be available in India and Europe.

Earlier speculation has suggested that the affordable OnePlus smartphone could be called the OnePlus Z or OnePlus 8 Lite.

OnePlus said Nord’s product line follows the company’s new global business strategy, which includes introducing new products at more affordable price segments.

OnePlus Nord

OnePlus 8 ProOnePlus

The new product line also addresses feedback from the growing community of OnePlus users, who have shown a strong desire for a more affordable smartphone that includes those OnePlus leading product standards and user experience standards.

“The launch of the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The spirit of ‘Never Settle’ is focused on sharing the best technology and products with the world, but also on challenging ourselves and moving beyond our comfort zone,” Pete said in a statement. Lau, founder and CEO of OnePlus.

OnePlus R&D facility in Hyderabad

Speech by Pete Lau at the opening of the OnePlus research and development facility in HyderabadIBTimes India / Sami Khan

“We are immensely proud of our flagship products and will continue to create more flagship technologies for our customers. We are now excited to share the OnePlus experience with even more customers around the world through this new product line.”

A select number of users in North America will also get a chance to experience the new device through a highly limited beta program after launch, OnePlus said.

In India, users can log in to Amazon.in and click the Notify me button to stay updated on OnePlus Nord.

(With IANS inputs)

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