BRAND LAUNCH Calling the ‘Fit and the Vicious’ – Endurance Conspiracy launch in the UK‏

In a sports world filled with brands and products promising ‘marginal gains’ of speed, endurance and performance, Endurance Conspiracy ( offers a welcome breath of fresh air. ‘Comfortable, conscientious and art-driven’, the new and exciting casual apparel brand offer a product range that aims to represent the lifestyle, and indeed capture the very essence of endurance sport. From bold graphic t-shirts and warm comforting hoodies; to striking cycling kit and statement caps – the Endurance Conspiracy range offers something for everyone.

And the exciting news is that Endurance Conspiracy is coming to the UK. The colourful, creative designs are now available via the UK website –, and the Colorado based brand are working with the expert team at Avalanche Sports Marketing to make the popular clothing range available for all British athletes.

So what is Endurance Conspiracy all about then?

Endurance Conspiracy was founded back in 2008 by two professional triathlete brothers, Tony and Tim De Boom. Both Tony and Tim wanted to produce a brand that represented their own lifestyle, as Tony says, ‘’we consider Endurance Conspiracy to be more than just a brand – we’re a laid-back lifestyle with soul. We love the idea that t-shirts can be used as an autobiographical compilation of one’s life, a conversation piece and even valued as a precious souvenir. We embrace the casual aspect of doing it just for the sake of doing it.’’

And so Tony used his extensive background in art and design, as a self taught artist having previously done custom artwork for the likes of Red Bull and Jack Johnson, to get to work on their striking clothing range. Through their extensive connections and huge respect in the sport, things quickly grew from there and they are now an incredibly popular brand over in the US.

And Endurance Conspiracy is already going down well amongst athlete circles in the UK. The team are pleased to welcome on-board their first athlete ambassador, IRONMAN triathlete Lucy Gossage.

Lucy says, ‘I absolutely love the Endurance Conspiracy kit. As an athlete I often find myself neglecting my ‘downtime’ kit, and I am sure this is common for many athletes out there – who find themselves overrun with ‘lycra-based ensembles’. The t-shirts especially are so cool, very comfy and clearly made from the highest quality materials – I’m a massive fan!’

And to celebrate their UK launch the team at Endurance Conspiracy are offering a ‘Buy Two get One Free’ incentive as an introductory offer. This is valid across the whole Endurance Conspiracy product range, so offers a great opportunity to get your hands on all your favourite designs.

To find out more about this offer, and also see the full UK product range then visit or follow the team on Facebook and Twitter.


Social Media Links

FB: EnduranceConspiracyUK

Twitter: @fitandvicious

Instragram: @enduranceconspiracyuk


#thefitshallinherittheearth  #fit&vicious #seekandenjoy

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